Revivre

Memories are our greatest treasures. We try to capture specific moments in the hope to be able to relive them one day. With Revivre, you can capture these moments, using scent.

Client
Self initiated

Year
2017

Type
Product

Credits
IFF
studioZAND

“Contained within these ‘objets d’art’ are wholesome experiences that embrace sight, smell, and also memorial complexities.”

Nhat Vo, Minimalissimo

Challenge

Our olfactory receptors are able to pick up on very specific notes and connect the dots inside our brain. So we thought: what if we could reverse engineer this process and turn things around: first, choose a scent and second, capture a specific moment that you want to relive later:

“We often associate nostalgic moments with sight, but it is in the subtle encounters with smells that let us rewind time with mindful images.” – Nhat Vo, Minimalissimo.

Solution

We set out to create scents that one could consciously connect to an 
important moment. For that we choose three different emotional states: Playful, Intimate and Healing. For the creation of the scents we worked closely together with perfumers and fragrance specialists of International Flavors & Fragrances (IFF). Ingredients were chosen based on their emotional connectivity in order to create the perfect scent to capture a memory within that particular emotional state.

For the visual identity we got inspired by the frequency range of every state. Colors were chosen based on their correlating frequencies and patterns were created using a research technique to map out acoustics.

“Dutch studio Oak & Morrow’s latest perfume-based project is an olfactory experiment into the meaning of memory.”

Josh Baines, It’s Nice That

Result

The final product is a limited edition range of the three sets: Playful, Intimate and Healing. Each set contains of a perfume dispenser to capture the moment and a porcelain oil flask and diffuser to relive the moment. Revivre, capture and relive the moment.

Got you wondering?

We’d love to talk to you about creating new experiences with positive impact. If you’d like to talk or write about Revivre, download the press kit or get in touch. You can always give Marten a call at +31 6 27 27 37 88.

Download the press kit or Get in touch!

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