According to Arthur C. Clarke, any sufficiently advanced technology should be indistinguishable from magic. With the right use of technology, any environment — from a museum to a retail store — can become an interactive space. The above description is part of an exhibition in Denmark about two armies: a completely immersive experience for visitors.
Our mission is to create experiences that encourage people to suspend their disbelief and interact with the environment. We begin by asking some crucial questions: not about your aims — but about your visitors’. Who are they? What are their expectations? What experience do we want them to take home with them?
Then the real fun begins.