27.08.2018

What’s your frame of reference?

Pitching ideas is an ongoing part of every creative’s career. We have all experienced the situation that we explain an idea but need to use too many words as the listener does not understand the context. Jeroen van Geel wrote an article how to avoid this by making sure your frame of reference is perfectly aligned with that of your client.

“Ideas should immediately stick in our minds and make people go: “Why didn’t I think of this myself?” This kind of response is the point where people not only understand it, but also embrace it, and want it to become a reality. In order to make this happen, ideas should be based upon the world we understand; using words we know; and references that immediately spring to mind. With this as a solid base, you can build upon your idea further. To make this happen, it’s important to first make sure that the frame of reference between you and the client is the same.”

Want to know more about this topic? Read the article here!

What’s your frame of reference?
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