24.08.2018

New brand strategy & visual identity for Green Safaris

Introduction
Green Safaris offers environmental friendly tourism in Africa. They are driven by their passion to preserve the most pristine areas of African nature. The green team wants to share their passion with you, by offering unique experiences. There are intimate encounters in the most beautiful and remote locations. Every place has a special story to tell and is part of an important ecosystem. Green Safaris designs and operates their camps in the most sustainable way and actively involves the local communities.

To match their growth and ambitions, Green Safaris asked Oak & Morrow to design a brand strategy and visual identity.

Our adventure
Together with Green Safaris Oak & Morrow created a solid new website and structure to represent the organization and its current lodges; Ila and Kaya Mawa. In the future there will be more lodges available.
For the new identity we started by collecting all the existing input: brand strategy, visual identity, user needs, client requirements, company plans and content. In collaboration with Bedrock we worked on the technical development. See the new website here!

We enjoyed the collaboration and are both proud of the end result. Jeroen visited the lodge this summer in Zambia and is very enthusiastic about the friendly stuff including the Safari experience he had at this unique spot.

New brand strategy & visual identity for Green Safaris
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