Usability Testing: Inside Consumer Minds
Gathering customer insight is a way of understanding what customers believe they want. User testing, however, is way of assessing their actions. It’s proof that your customers do things the way they say they do. User testing is also a great way to iron out any customer niggles and frustrations – before your product or service hits the market. Feedback is very important here: being able to produce, tweak, and massage a feature here and there to ensure that thing you just spent every waking hour on over the last few months actually works.
It sucks when things don’t work the way you expect them to. And one customer experience can floor an entire product unless you get testing early on… In Lennart’s article you can read insights about usability testing, a solution, which helps to evaluate a product or service. Curious?
“At Oak & Morrow, we are now collaborating with a startup to validate an idea into a real-life project. The organization has the desire for an online platform that helps users to write life stories. In the first weeks we got together, set up a plan after which we designed a concept based on quantitive user research, user needs, and what the organisation desired. The goal of this first concept design was to guide new users through the initial ‘customer onboarding’ experience. Instead of designing the whole website at once, a first usability test would be of great help at this moment. Usability testing is the best way to understand how real users experience the conceptual design of a website or application, by asking the right questions.”