Strategic design collaboration with Qnoop
Qnoop is an Amsterdam based contemporary sock wear label. They were looking for a design studio to help build their brand strategy and create the new visual identity. So with great enthusiasm we jumped on board.
Qnoop’s goal is to change the rules of the ‘sock wearing’ game. By thinking different, Qnoop came up with the ‘Fosbury Flop’. Designing socks with a button and a button loop. By tying together both socks they will always stay a couple. In your laundry, when drying and in your drawer: Qnoop solves the problem of the missing sock once and for all. Qnoop believes in simplicity when it comes to design. They make sustainable, superior, organic quality socks with comfort. They steam and press their socks to make them ultra soft and long-lasting. www.qnoop.com
We are starting this new adventure by building a brand strategy. We do this in collaboration with Qnoop. Authenticity is the keyword here. We will analyse the culture of the organization, vision, values and commitments before building up the experience of the brand. This brand strategy reflects the organization and its future ambitions. Furthermore we will design the visual identity.
We are looking forward to working on this project and can’t wait to start. For more information about brand strategy in general you can get in contact with Jeroen.