Good insight isn’t about demographics, customer models, and statistics. Every single dot on the proverbial graph is an individual with a valuable opinion.
It doesn’t matter if what you offer is B2B, B2C, or anything else. Ultimately, you’re focused on people — not companies. Understanding what makes customers tick is key to any business’ success. Their opinions matter most, so you need to get right inside their heads; steal their hearts, win over their minds, and truly appreciate what they want from your product or service.
As author and prolific TED speaker Simon Sinek, once said: “100% of customers are people. 100% of employees are people. If you don’t understand people, you don’t understand business.”
Our approach to customer insights is simple: collect key information right from the start of any project or venture. The first step is to get a clear idea of what we need to gather, and then understand how it can be best collected.
We cover both qualitative and quantitative research methods: from one-to-one interviews to thousand-person surveys. Yup, we actually go out and talk to people to make sure we do not lose sight of actual customers’ opinions.
Whatever insight you need, we can get it.
Then BOOM! Let’s talk! — about stuff like customer service, customer experience, marketing, analytics, big data, and product innovation.