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Between 2014 and 2015 Mazda launched their new range of beautiful cars. To complement these cars Mazda Motor Netherlands asked us to come up with the next gen car configurator.

Challenge

When people are interested in a car these days the first thing they do is orientate online. And all people have their own specific thoughts on what they expect from their dream car. It can be any kind of combination of ratio (budget, features, etc) and emotion (look, feel, sound, etc). How do you create a car configurator that can give the best answer to all these questions?

Solution

We created a car configurator that moves smoothly in between different worlds. You can start off with an overview page containing all models and configurations, filtering your way to your dream car. From there on you can move through detail pages that combine the high quality details of a brochure with the personalization possibilities of a configurator. So while you are selecting your dream configuration you can at the same time dive into every possible feature.

Result

In December 2015 the website was launched to the public. Within weeks the results showed a growth in the number of people who converted into possible leads.

Visit and configurate

  1. Development: Q42
  2. Photo manipulation: Lukkien

Do you want to know more about this project?

  1. Jeroen van Geel
  2. Creative director
  3. +31 6 41 86 75 26
  4. jeroen@oakandmorrow.com

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