Last week I flew to Stockholm to give a workshop at Hyper Island, one of the best post academic design schools in the world, to a group of about 50 students who are now in the middle of their UX course. My workshop focussed on discovering the core of your idea and how to discover whether it’s good or not. The second part of the session focused on the stakeholders. Who are they and what drives them? How can you connect with them and sell your idea to them? It was a fun and engaging group that was really curious and interested. Definitely worth all the effort to fly over to Stockholm and if you are ever in the neighbourhood: visit them! And if you are interesting in knowing more about the workshop ‘Pitching ideas: how to convince others’ please get in touch with me (Jeroen).