12 Mar 2014 Pitching Ideas talk at Interaction 14

On February 2nd I gave a talk at Interaction 14, the biggest conference around interaction design, which was held in Amsterdam. Over the last few years my talks mainly focused on the design proces itself, with topics like Product Personality and Aristotle’s Storytelling Framework. But this time I wanted to focus on a topic that is not so often covered at these type of conferences, but still very important for our work: how to sell our ideas to other people. Here is an introduction to my talk:

Learn how to convince others of your UX ideas by understanding them.

We are good in designing usable and engaging products and services. We understand the user’s needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved! Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to. In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.

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