Interaction designer Esther Toet

27 Jan 2016 Introducing: Esther

New year, new studio, new colleague!! Wait… actually our latest addition to the team has joined us about four months ago. But you know the saying “Time flies when you are having fun!” – so true in this case. We didn’t just have lots of fun with this gal but also rushed through the final months of the year wrapping up projects and kicking off new ones like the end of 2016 is near. Please give a very warm welcome to Esther!!

And since we are trying to make this series a tradition in the studio we jumped at the chance to ask Esther some of those questions one wonders about when meeting a new member of the family….

1 — Can you draw a little background picture for us and describe your path to Oak & Morrow?

Originally I started out as a product designer; I studied Integrated Product Design at the Delft University of Technology. After my graduation, I worked at Orange Creatives (a Dutch design studio in China) and at Philips Research. Already when I was designing products, I always liked designing from a user perspective. About three years ago I switched to web design, when I started working at Fabrique. Jeroen was actually the one who hired me and taught me the basics of interaction design. I really missed working with Marten and Jeroen when they left Fabrique to start Oak & Morrow. After two years, when I saw they had a job opening for an interaction designer, I decided to contact them. With success :)

2 — What type of project gets you jumping in excitement?

I like projects where we go beyond the obvious. Either because of what we make, how we do it or for whom we make it for. In the last 3 months at Oak & Morrow, I worked on so many different projects; from setting up brand keys to the design of a booth for a fair. I really like that variety. And because of that I don’t mind what kind of project we do: we set the bar high for any project and don’t settle for less.

3 — Where do you get your inspirations from ?

Everywhere, anywhere. I love traveling and surfing, preferably combined. One afternoon of surfing is the best way to clear your head and make room for new ideas! Cook & dine in the streets in Qingyan. I guess Rob Geus of ‘de Smaakpolitie’ would not agree ;)

4 — Can you share something with us that inspired you lately?

Right before I started at Oak & Morrow I went back to China to visit friends. When in China, while walking down the street there’s so much to see! They have such different habits and ways of approaching situations. Sometimes hilarious, sometimes seriously outside of my comfort zone, but always fascinating. Comparing their way of life with ours is not simply a matter of good and bad, but certainly gives you a fresh perspective on your own! And the food.. if you ever visit Guangzhou, go to the Guilin Mei Mei restaurant: best noodle soup in town! Umbrella Scooters with umbrella’s: genius! Heating plate for hot pot integrated in the coffee table: why not?! Processed with VSCOcam with s2 preset Belly shirts for older man… only in China.

5 — And last but not least the most important question of all: What is your favourite kind of ice-cream?

That’s a trick question.. impossible to make a decision! I loveeeeee ice cream..! Have you ever tried vanilla ice cream mixed with crushed bokkepootjes? True Dutch delicacy! Hmm.. getting hungry…

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