Design intern Alicia Calderón

09 Sep 2016 Introducing: Alicia

Here she is! Our new intern Alicia; all the way from Spain and Delft! We love her stories about Spanish habits, her grandmother and her parents’ cake bakery. Of course Alicia also couldn’t escape our curiosity and had to answer our 5 “-get to know you- questions”.

1 — Can you draw a little background picture for us and describe your path to Oak & Morrow?

I’m from Spain and was always really interested in architecture and design. I decided to study Industrial Design but I was not fulfilled with the education because it was really engineering based. I liked it to be more focused on the psychological and aesthetic side of design. So I went to the Netherlands on an exchange program at the University of Delft. 

Because I liked it so much I decided to stay and do my masters here. Then at some point I had been studying for six years in a row so I said to myself; I really need to step back and go out of University for some time. I wanted to experience how it is to do a project for a company and a real client. That’s when I started looking for an internship. The internship opening and the kind of advertisement of Oak & Morrow just got my attention from moment zero. I really had a great feeling about it and…. now I’m here!   


The best thing about having a cake shop in your family is that you can eat your favourite desert over and over again! 

— What type of project gets you jumping in excitement?

Wow, uhm.. I guess the ones that combine a bit of everything. There are a lot of different segments in design, but I kind of like them all. A perfect project for me is a project that has interaction and strategic design and where I can even have an opinion on the final graphic design. I really like it when I take part in a project from the very beginning of ideation to the last bits of designing the end result. It also really depends on what I’m designing for. I find myself being happy in projects that have more meaning and are related to people and users more than projects for big brands. 

3 — Where do you get your inspiration from?

Well, I’m a bit of an internet research psycho (editor: she didn’t tell us this during the job interview…) so I’m always looking on all kinds of websites. Especially online design magazines. I read a lot of articles about everything; it doesn’t matter if it’s technology, user experience, human centered design or graphic design, I want to read it! I get inspired when I look at websites that are really visual for example like FastCoDesign and Wired.

Also one of the things that education on industrial design makes you do is that you never look at an object indifferent. It makes you really critic. Even if it’s a glass, you think “Is this useful or not. Why did they choose that color or that shape?” I love it.

 Can you share something with us that inspired you lately?

Uhm, that’s difficult. It’s not something special but I was on a music festival (Lowlands) and I was camping. People were not allowed to bring stuff like barbecues with them. But still this didn’t stop people from barbecuing (they basically build their own from scrap). As an industrial designer I found this really inspiring.


Such a cool bar at Lowlands, almost makes me want to start drinking coffee.

—  And last but not least the most important question of all: What is your favourite kind of ice-cream?

Chocolate, chocolate, chocolate… If I can choose I put chocolate with more chocolate. I really like it when they have chocolate with nuts and then I always combine this with dark chocolate. I always choose the darkest chocolate they have and try it out in all the ice cream places and then I choose my favorite place based upon the darkest chocolate.

So yes…  did I say chocolate already?

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