22 Jul 2015 A very personal book

Lost my name was founded by three dads and one uncle who took it upon themselves to create a highly personalised book for children. The outcome is nothing short of amazing.

“Lost my name creates magical, personalised entertainment for kids, helping them to become curious, courageous and kind.”

The story about a boy/girl that lost his/her name is told in very different ways depending on what kind of name one is looking for. While searching for the lost name the reader is taken on a journey through beautifully illustrated pages. If you are looking for a C you are likely to run into a crazy chameleon, when in need of a L you probably make acquaintances with the lonely lion and if the name you are trying to find contains a Z the book will happily introduce you to the indecisive Zebra. At the end all letters collected throughout the book will come together and form the lost name: the name of your child.


How these different stories come together is pretty magical and you should definitely play with the preview tool on their site to see how your name translates into a book. The level of customisation is impressive and more technical than one might think at first sight.

“There are tens of thousands of lines of code behind every book we deliver.Everything we do is on software.” Co-founder Asi Sharabi

Recently they secured $9 million in financing from the U.S technology and entertainment funds led by Google Ventures. With that they aim to further expand globally and become the world’s leading company for personalised content, products and experiences for children. We are already curious in which directions this company will expand to and couldn’t agree more with Co-founder Tal Oron’s take on personalisation:

“We see personalisation as something with massive potential, ready to move beyond the existing outdated technologies in the market. When stunning illustrations and storytelling craft meets the possibilities that technology offers, we believe the results can be inspiring, beautiful and genuinely magical”

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